The problems with classifying contributors by industry

When it comes to synthesizing and visualizing data about campaign contributions, the individual contribution amounts are easy data to work with. They can be, for the most part, reported with confidence, straight from the raw data.

Assigning those contributions to represent an industry, however — and thus extrapolating from each contribution to assign a motivation for the donation — is more difficult.

We wrestled with this problem early in our process and ultimately decided we shouldn’t categorize our contributions by industry. Here’s why.

AmyJo BrownComment